In , smartphone shipments dropped 4.
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This quarter's results are a clear sign that will be another down year for worldwide smartphone shipments. The only highlight from a vendor perspective was Huawei, which made a strong statement by growing volume and share despite market headwinds. This new ranking of Samsung, Huawei, and Apple is very likely what we'll see when is all said and done.
Smartphone shipments stablised in Q2 - Mobile World Live
From a geographic standpoint, while the China market will likely be challenged for the remainder of , it was the U. Apple iPhone challenges contributed to the exceptionally poor 1Q19 in the U.
Moreover, the pending arrival of 5G handsets could have consumers waiting until both the networks and devices are ready for prime time in Samsung saw volumes drop 8. The results were enough to keep Samsung in the top spot of the market, but Huawei is continuing to close the gap between the two smartphone leaders. Despite challenging earnings in terms of profits, Samsung did say that the recently launched Galaxy S10 series did sell well during the quarter.
With the 5G variant now launched in its home market of Korea and plans to bring this device and other 5G SKUs to other important markets in , it will be equally crucial for Samsung not to lose focus on its mid-tier product strategy to fend off Huawei. Huawei moved its way into a clear number two spot as the only smartphone vendor at the top of the market that saw volumes grow during 1Q Impressively, the company had year-over-year growth of Huawei is now within striking distance of Samsung at the top of the global market.
In China, Huawei continued its positive momentum with a well-rounded portfolio targeting all segments from low to high. Apple had a challenging first quarter as shipments dropped to The iPhone struggled to win over consumers in most major markets as competitors continue to eat away at Apple's market share.
Price cuts in China throughout the quarter along with favorable trade-in deals in many markets were still not enough to encourage consumers to upgrade. Combine this with the fact that most competitors will shortly launch 5G phones and new foldable devices, the iPhone could face a difficult remainder of the year. Despite the lackluster quarter, Apple's strong installed base along with its recent agreement with Qualcomm will be viewed as the light at the end of the tunnel heading into for the Cupertino-based giant.
Xiaomi also experienced a decline in 1Q19 with volumes of Its brand continues to build out in many markets including India as it continues its push beyond urban markets and into rural areas of India. Other than Huawei, vivo was the only other vendor at the top of the market that was able to grow shipments in 1Q19 with volumes up This IDC tracker product delivers a quarterly web database that details the performance of the market's individual players, helps companies understand new developments from a regional perspective while building a deeper appreciation of the unique mobile phone challenges in each country, and answers important product planning and product positioning questions.
Worldwide Quarterly Mobile Phone Tracker
Measurement for this tracker is in unit shipments, value, and ASP U. This tracker provides total market size and vendor share for the following technology areas:. This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. For a complete delivery schedule please contact an IDC sales representative.
Deliverables for this tracker are:. Forecasts for this tracker are updated quarterly and include historical data, up to two years of quarterly forecasts, and an additional three years of annual market projections.